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WHAT PEOPLE ARE SAYING

      OUR RANGE OF PRODUCTS

      WHY CUSTOMERS LOVE ORI!

      Curated by a hair coach, lab tested with proven results. We love feedback as we grow our brand! Write a review now!

      DISCOVER ALL PRODUCTS NOW!

      WHAT MAKES US DIFFERENT?

      All our products are of the finest quality. We source the best, then work hard to retain the integrity of the nutrients and minerals. This is why we use dark green bottles and carefully thought through packaging to preserve the quality.

      We know that honesty and transparency matters. This is why we don't make unfounded claims. We promise no wild claims, no lies.

        Others

      WE COLLABORATE WITH HAIR EXPERTS WORLDWIDE

      100% TRANSPARENT

      SCIENCE AND NATURE INTEGRATION

      PERSONALISED HAIR CARE WITH TARGETED SOLUTIONS

      HIGH EFFECTIVENESS RATE

      WE EDUCATE YOU ON HEALTHY HAIR CARE (check Ori Academy now)

      HUMANITARIAN INITIATIVES

      TAILORED FOR AFRO HAIR

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      Founder

      check_circle Dragon's Den Beneficiary

      check_circle Hair Coach

      check_circle Award Winning Entrepreneur

      Titilolami Bello, known as Titi, is an entrepreneur and hair educator. She is the founder of Ori Lifestyle and the Ori Academy.
      Ori Lifestyle is a brand dedicated to empowering women to embrace their natural hair. Titi created the brand after witnessing her daughter develop insecurities similar to her own struggles with hair loss and damage due to over-reliance on extensions, heat styling, and general poor hair care practices.This inspired Titi to learn about Black hair and embark on a healthy hair journey. She turned her and her daughter’s hair around and started helping family and friends do the same. As the requests became overwhelming, she began a hair coaching business.


      Coaching hundreds of women made Titi realize that there was a knowledge gap, as well as a lack of great quality products tailored for Black hair. To meet the growing demand for her guidance, Titi created Ori Lifestyle and the Ori Academy, based on the best hair health practices in the world. Ori Lifestyle combines the best of science and nature to create high-quality hair care products, while the Ori Academy offers courses and consultations to guide individuals on healthy hair practices.

      In 2023, Titi was shortlisted for the Retail Entrepreneur award in the Great British Entrepreneur Awards. Her journey from personal challenges to creating a transformative brand highlights her resilience and passion for natural hair care.

      In February 2024, Titi gained the trust of Emma Grede on BBC's Dragon's Den and secured funding to grow her business. In an interview with Business Leader, Titi shared the best piece of advice she ever received: "Nobody is coming to save you, discover you, or rescue you. Take full responsibility for you."

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      We care...

      Supporting Education in Nigeria

      Our founder, Titilolami, has been open about losing her father at the age of 6 and growing up in miserable poverty in Nigeria. She and her siblings were supported by family and friends to get an education before they were able to leave Nigeria.

      In 2009 she founded the UK registered charity Path to Possibilities. P2P supports children through education and runs a free resource centre in the slum area of Ikota, Lagos. We are proud to donate 50p of every product sale to Path to Possibilities and aspire to increase this to £1

      Visit P2P to see how you can help

      SAVE ON BUNDLES, GET MORE FOR LESS!

      Our team of experts are on a mission to turn your love for our products into a routine! You can save more by buying more, with flexible options, and no risk involved!

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      REFUND GUARANTEE

      For first time buyers, 98% of our customers LOVE our products, but just in case...you can rest assured that you’re making a risk-free purchase with our Refund Guarantee.

      In the highly unlikely event that you're not completely happy with your purchase, just let us know within 90 days and we'll refund your money... It's that simple.

      So go ahead and give our products a try today!

      SHOP NOW

      CHECK US ON INSTA...#OriLifestyle

      As seen on Dragons' Den

      Click below to watch the full episode on BBC iPlayer.

      Watch Episode