Titilolami Bello, known as Titi, is an entrepreneur and hair educator. She is the founder of Ori Lifestyle and the Ori Academy.
Ori Lifestyle is a brand dedicated to empowering women to embrace their natural hair. Titi created the brand after witnessing her daughter develop insecurities similar to her own struggles with hair loss and damage due to over-reliance on extensions, heat styling, and general poor hair care practices.This inspired Titi to learn about Black hair and embark on a healthy hair journey. She turned her and her daughter’s hair around and started helping family and friends do the same. As the requests became overwhelming, she began a hair coaching business.

Coaching hundreds of women made Titi realize that there was a knowledge gap, as well as a lack of great quality products tailored for Black hair. To meet the growing demand for her guidance, Titi created Ori Lifestyle and the Ori Academy, based on the best hair health practices in the world. Ori Lifestyle combines the best of science and nature to create high-quality hair care products, while the Ori Academy offers courses and consultations to guide individuals on healthy hair practices.

In 2023, Titi was shortlisted for the Retail Entrepreneur award in the Great British Entrepreneur Awards. Her journey from personal challenges to creating a transformative brand highlights her resilience and passion for natural hair care.

In February 2024, Titi gained the trust of Emma Grede on BBC's Dragon's Den and secured funding to grow her business. In an interview with Business Leader, Titi shared the best piece of advice she ever received: "Nobody is coming to save you, discover you, or rescue you. Take full responsibility for you."