One of the biggest complaints I hear from my clients (as a hair coach) is frustration with a dry and or itchy scalp. This is precisely why I developed our Dudu shampoo. I realised very quickly that many people were not washing their scalp frequently enough, and when they did wash, they were using sulphate free shampoo exclusively.

No one should be using a sulphate free shampoo exclusively. It has its place, but not as the sole product. It is not effective because it does not clean deeply enough, especially if you use leave-in conditioners, oils, and butters or if you don’t wash weekly. Exclusively cleansing with a sulphate free shampoo is like not washing your face for a whole week and then using only a balm or oil cleanser.
Most of my clients’ scalp issues disappear with frequent washing using the right shampoo! Yes, it can be that simple. We also know that many minor scalp conditions can be prevented with effective cleansing. Don’t wait until you develop an issue!
So if an itchy or flaky scalp is a concern for you, or you want to prevent scalp issues from developing, I’d strongly advise that you have our Dudu shampoo in your armoury!
Benefits & Key Ingredients: Dudu Shampoo
Ingredients That Make Dudu Special

Salicylic acid is a game-changer for your scalp. I first came across this ingredient in skin care, where I used it to manage my monthly hormonal spots! Known for its exfoliating properties, it effectively removes dead skin cells and excess oil, unclogs follicles, and promotes a healthier scalp environment. And as you know, quality scalp contributes to quality hair.
The Charcoal Advantage
We also added activated charcoal, a natural detoxifier that works wonders on your hair. It draws out impurities, environmental toxins, and excess sebum, giving your scalp and hair a deep cleanse without stripping away essential moisture.
Together for Ultimate Results

When combined, salicylic acid and charcoal create a powerhouse treatment, especially for textured hair that is not washed as frequently as Caucasian or Asian hair. This point is linked to the point I made above, exclusively using sulphate free shampoo is especially problematic for textured hair because we do not wash daily!!!! At best we wash weekly, so you need your shampoo to be efficient at thoroughly cleansing considering we also use more leave-in conditioners and oils than our counterparts!
Since we launched Dudu, it’s been a firm favourite for many! Next week, I’ll talk about our Salicylic Pads.
In Conclusion
In summary, achieving a healthy, itch-free, and flake-free scalp doesn’t have to be complicated. With regular washing and the right shampoo, like our Dudu Shampoo, you can address and prevent common scalp issues. Designed with powerful ingredients like salicylic acid and activated charcoal, Dudu offers deep cleansing and exfoliation, making it especially effective for textured hair that isn’t washed daily. Don’t let scalp issues hold you back—take the first step towards healthier hair today. Your scalp will thank you!