First off, THANK YOUUUU! We had a really successful shampoo launch and we have you guys to thank for it! Thank you! Thank you! If you haven’t ordered your Dúdú shampoo yet, what are you waiting for! The first wave of reviews have been marvellous and we’re really glad that you all love it so much. – it really is THE clarifying shampoo your hair has been waiting for.

Earlier this month, we took a trip to Lagos - the home of vibes! We partnered with Bloom Hair Atelier to host the first edition of BLACK HAIR JOY!

The event celebrated all variations of black hair, while providing education. We had two panel discussions featuring amazing and influential hair, beauty and lifestyle experts:

●       Lade Salami, founder of Hairducation

●       Bisi Olaogun (That Gemini Girl)

●       Akins Akinkugbe (The Healthy Billionaire)

●       Ozinna Anumudu, a lifestyle connoisseur and communications expert

●       Tolu Blooms, founder of Bloom Hair Atelier Salon

●       Titilolami Bello, founder of Ori Lifestyle

The panel discussions were fun and interactive. And we even got the man dem profusely declaring their love for our own hair, whether it's locs, natural, relaxed, tex-laxed or treated in another form. The event entertained, educated and encouraged our guests to appreciate their hair. It also encouraged women to not subject themselves to the pressure of society’s beauty standards.

The event also featured a hair showcase. We had models styled in the beautiful Ori kaftans, with their practical and simple hairstyles that were done by stylists at Bloom Hair Atelier. Tolu Blooms explained how simpler hairstyles are beneficial for healthy hair care.

We also had a little pop-up, showcasing the Ori Lifestyle hair products which received a lot of love, especially our brand new Dúdú shampoo!

The event was a success, and we hope to host more editions of it in years to come. Black Hair Joy is here to stay! We look forward to seeing you at the 2024 edition!

Also, in celebration of International Women’s Day, we had a photo and video shoot in Lagos, showcasing our products with three gorgeous models, and we really cannot wait to show you all the results!

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